Waitrose said orders through its grocery delivery website increased almost 120 per cent in a week after it offered shoppers champagne and chocolates for placing an order.
The recruitment drive coincides with similar marketing campaigns from rivals such as Ocado, which also sells Waitrose products, which gives shoppers £20 off their first order and a free annual midweek delivery pass in a voucher given away at WHSmith stores.
The Waitrose.com offer runs from January 6 to January 31 and has helped boost total sales at the chain 6.8 per cent in the week to January 18 compared to a year earlier.
Waitrose said earlier this month that online sales increased 33.4 per cent in the five weeks to Christmas Eve. It added that click and collect was a 'strong driver of footfall' with 619,000 collections from branches.
The supermarket is pushing its ecommerce service to customers and plans to open a second London delivery warehouse in South London later this year. It opened its first in Acton in 2011.
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