Paul's Boutique Appoints Practicology To Boost Web Revenues

Fashion accessories brand Paul's Boutique has appointed multichannel retail consultants at Practicology to help boost sales from its web site.

The London-based label's site accounts for 20 per cent of its global sales. It said it wants to develop a strategy to attract new customers and optimise conversion rates.

Marketing will include search engine marketing, email, affiliates and raising awareness through online social networks.

Paul's Boutique: Website 20% of Sales 

'Practicology have been a great resource as we initially ensured we had the right specification for our new web site and now to ensure we maximise our online opportunity,' said Paul's Boutique managing director Daniel Morris.

Practicology COO Jeremy Wilson said he wanted the site to 'reach its full potential'.