Online retailers are seeking new ways to market themselves as competition increases with just over 40 per cent saying they would like a 'physical presence' this year.
The respondents - all smaller online businesses - said they would like a way to meet customers face-to-face with some sort of space in a store and almost 10 per cent said they are even planning to open their own high street shop.
Ecommerce firms are increasingly attracted by flexible leases as landlords try to fill empty retail outlets, according to new research by Royal Mail.
'[Retailers] are concentrating on exploiting as many channels to market as possible, adding space in physical premises and online marketplace listings to complement their existing web channel,” Nick Landon, managing director of the Royal Mail's parcel business told the Financial Times.
Almost 60 per cent said attracting new customers was the biggest challenge.
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