Manchester-based fashion website Missguided.co.uk has drafted in X-Factor judge Nicole Scherzinger to launch a new fashion collection.
The 30-piece range will capture the 'playful, sexy spirit' of the Missguided girl and feature a mix of directional dresses, jumpsuits, skirts, bodysuits and tops.
'I'm so excited to be collaborating with Missguided. I've worn their clothes in the past as I'm a big fan. This is my first time designing my own collection and I can't imagine a more perfect fit than Missguided,' Scherzinger said.
Missguided's managing director Nitin Passi, who launched the site in 2009, said: 'Working with Nicole was a natural choice for us. She's personable, fun and loves to experiment with fashion - all qualities that truly represent out customer. She's a great ambassador for the brand and we're excited to see the response.'
The range launches in March.
For more on Missguided, see our Online Retail Stars of 2013 Report: Missguided.co.uk.
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