Fashion retailer Ted Baker and etail phenomenon Asos are to present alongside Facebook and Bauer media group at an ecommerce fashion event next month.
The IMRG will hold the event, Measuring up: Clothing & Fashion in e-ecommerce, on February 12 in central London. Retailers presenting also include Selfridges department store and footwear retailer Dune.
Sessions targeting online retailers will include examination of basket trends, conversion rates and how social media and blogging can boost search engine optimisation (SEO).
Ted Baker head of ecommerce Eve Henrikson will present on the success of the firm's website relaunch and Dune's director of ecommerce Kate Smyth will explain how it consolidated separate brand sites into a single destination and look at international site launches.
It will be the first of four Connect events held by the IMRG with the next one in May. expected to be the biggest of the year, focusing on customer retention, systems and marketing.
Later this month fashion magazine Drapers will also hold its Digital Forum which will include luminaries such as Brent Hoberman, co-founder of lastminute.com and Made.com investor; Will Young of Zappos Labs; Hackett ecommerce director Kristine Kirby; Zalando art director and head of content Julian Paul; and Jack Wills global ecommerce director Jan Mehmet.
The Drapers event will be held on February 25 at 30 Euston Square in London.
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