Online fashion phenomenon Asos has reported 'another strong Christmas' in the UK and Europe as it gears up to take on the world's biggest markets.
The Camden, London-based etailer said total sales in the four months to the end of December increased 38 per cent, boosted by UK sales of 37 per cent and European sales of 69 per cent.
CEO Nick Robertson said: 'These results were driven by significant improvements to our customer proposition, including better delivery options, additional payment methods and the roll-out of our premier service in key international markets.'
He added: 'We have enjoyed another strong Christmas and made a good start to the financial year.'
The company is planning to 'significantly increase' the capacity of the Barnsley distribution centre this year and open a central European distribution centre.
US sales, about a quarter the size of UK sales, rose 28 per cent and 'rest of the world' sales increased 19 per cent. Retail gross margins increased 90 basis points.
One analyst said, despite expectations that UK sales would inevitably slow at some point, Asos would benefit overseas by targeting key markets.
'We believe [Asos] will focus on a limited number of markets with a view to making them as significant as the UK rather than taking a scatter gun approach to global expansion with the development of a small dedicated infrastructure in each market,' the analyst said.
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