Online sales of non-grocery products in the UK rose 19.2 per cent in December after shoppers used mobile devices to buy goods and demand for click and collect services soared.
The monthly growth was the strongest since March 2010, according to the British Retail Consortium, which compiles the figures with KPMG. The increase was an acceleration in demand compared to a total rise of 16 per cent in the three months to the end of December.
'The surge in the use of tablets and smartphone together with the ever faster delivery times achieved by an increasing number of retailers has provided a new spur of growth to online shopping,' said BRC director general Helen Dickinson.
'Multichannel built on its strong position across all stages of the customer journey from browsing and comparing prices to buying and collecting in-store. Retailers have invested significantly in their websites and delivery times and this enhanced offer clearly struck a chord with customers who valued flexibility, choice and convenience.'
Online sales contributed 2.4 percentage points to the growth of total non-food sales growth of 2.6 per cent in the three-month period.
The BRC said total sales in December rose 1.8 per cent and 0.4 per cent on a like-for-like basis.
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