US online giant Amazon has taken a bigger slice of the fashion market in the US with 10 per cent of the population saying they bought clothing via its site during December.
The number represented a 27 per cent increase on the same month last year, according to figures released by market analysts at Cowen & Co. The report said the clothing, in particular its fashion products, continues to grow 'dramatically'.
Just-Style.com quoted the report as saying: 'It is not a news flash that Amazon continues to gain market share from traditional retailers. Nonetheless, we think that investors may be underestimating the inroads that Amazon is making in apparel, including fashion apparel.'
Fashion sales grew at the faster rate of 37 per cent with 5 per cent of the US population admitting to purchasing more stylish goods.
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