Online sales now account for almost one fifth of retail spending, according to a respected retail analyst speaking to the Financial Times.
With just days to go before a raft of retailers publish trading statements, independent retail consultant Richard Hyman said online purchases were nearly 20 per cent over Christmas compared with 15 per cent a year earlier.
The newspaper said the health of a retailer's online business could be the deciding factor in whether it achieved a credible performance this Christmas - citing John Lewis and Next.
Hyman told the FT the figure included food and, when grocery shopping was excluded, spending on items such as clothing, furniture and electrical goods rose to nearly a third of spending.
'It was a record Christmas for online, there is no doubt about that. Click and collect made it a much bigger Christmas than it has ever been before . . . It allowed consumers to shop right up to the wire,' he is quoted saying.
Another analyst estimate click and collect is now worth about 30 per cent all online sales.
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