Outdoor retailer Mountain Warehouse said web sales rose 127 per cent over the festive trading period.
The retailer, which has 169 stores, said the increase helped total sales rise 15.6 per cent in the six week period to January 5. It said click-and-collect and ordering from mobile devices was strong.
Sales received a boost from wet weather and the week before Christmas was its busiest ever. Like-for-like sales increased 10.7 per cent.
Founder and chief executive Mark Neale said in a statement: 'Our outstanding performance caps an excellent 2013 for the business. During the year, we opened 20 new stores and significantly expanded our online operations. Our success, in a difficult retail environment, is testament to the hard work of our staff and the quality and value of the products we offer consumers.'
Mountain Warehouse management, led by Neale, acquired the shares they did not own from private equity owners in a deal worth £85 million. It plans to open up to 30 stores this year.
No comments:
Post a Comment