Value clothing retailer Bonmarche said online sales jumped 70.3 per cent over the festive period as older shoppers flocked to its internet site.
Total sales at the firm increased 7.6 per cent in the five weeks to December 28 and store-only sales increased 6 per cent. In the 13 weeks to the same day, online sales were 60.6 per cent and total sales rose 6.3 per cent.
Bonmarche chief executive Beth Butterwick, who runs 264 stores and website, said: 'I am delighted with our multi-channel growth. This is a result of investments we have made in improving the on-line shopping and fulfilment experiences, allowing customers to 'shop their way'.'
'This is evidence that the mature customer is embracing a combination of shopping channels,' she said.
She also said that she was 'encouraged' by the overall performance on the back of improvements to its autumn-winter ranges which resulted from a focus on customer feedback.
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