Supermarket Sainsbury's said sales at its online grocery business rose at more than 10 per cent in a 'very tough sales environment'.
It said December 22 was its busiest ever day with over £5 million sales - a similar number to the one Asda revealed earlier this week.
However, the rate of growth - in the 14 week period to January 4 - may be regarded as a little disappointing in a market more used to figures in excess of 15 per cent.
Waitrose said today that online sales grew 33.4 per cent, but it is growing faster partly because its business is relatively small compared to Sainsbury's.
Sainsbury's said it was a hard-fought Christmas with like-for-like sales increasing by 0.2 per cent in the period.
It said it relaunched its website to make it easier for customers to navigate the site and to include items which they may have forgotten or not considered. It also introduced a delivery pass with has been purchased by more than 10,000 shoppers.
Justin King, Chief Executive, said: 'This quarter has been characterised by a very tough sales environment throughout October and November, with customers saving up in order to treat their families over the Christmas period.'
He added: 'However, we saw strong sales in the key period over Christmas, helping record numbers of customers to Live Well for Less with a strong contribution from new space, which led to our best Christmas ever.'
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