My-Wardrobe has made a raft of new hires from the media industry as it seeks to draw a line under a difficult year.
According to Retail Week, it has appointed former Times and Sunday Times newspaper head of marketing Sacha Newall as head of sales and marketing, Grazia deputy art director Sarah Shaw as head of design and former Selfridges head of PR Sophie Headly as head of communications.
The magazine said it has also vowed to stop discounting and focus more on attracting shoppers with exclusive ranges following its collapse into administration in November.
Co-founder Andrew Curran said he planned to launch a 'new concept in online shopping' later this Spring.
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