Online fashion phenomenon Asos is expected to announce a surge in sales in the coming days driven by an increasingly localised offer in key markets.
Analysts expect the company to say on Tuesday that sales increased 38 per cent in the four months to the end of December and that UK sales increases 35 per cent.
But the main driver for growth was in Europe where sales increased 70 per cent as the company increasingly tailored its offer for individual markets such as France and Germany.
Asos, which one analyst said focuses on 'providing an entire fashion web-sphere for twenty-somethings,' is expected to increase group sales to over £1 billion this year. It has also launched a Chinese website which its hopes will contribute to sales and profit growth in the long-term.
In the UK, Asos has benefited from price reductions over the past year, the launch of an Android App, increased digital marketing and range expansion, including popular high street brands including New Look and River Island.
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