Germany's Zalando plans to open a store in Frankfurt to help promote the site and help clear out discounted seasonal stock.
The shop, which will also allow shoppers to return items bought from the store and also sell returned stock, is the second time the site has tried operating a retail outlet.
It has taken 10,800 square feet in the former Galeria Kaufhof department store building.
Unlike the previous store, which was only open to online shoppers, this latest store will be open to all passers-by and potentially reach shoppers which do not buy online regularly.
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