Southeast Asian ecommerce retailer Lazada has launched iPhone and iPad apps following its $250 million funding last month.
The launch comes after a tripling of Lazada's mobile traffic over the past 12 months, according to TechinAsia.com.
Lazada Group CEO Maximilian Bittner told the site that mobile delivered a 'significant proportion' of the etailer's revenue and that mobile shopping was 'the future'.
The apps allow users to search according to brand, price and popularity as well as magnifying product photographs to see them in full-screen mode.
Lazada, who now counts UK supermarket giant Tesco among its investors after last month's funding, launched an Android app last June.
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