Ikea said internet sales at its UK business jumped 60 per cent over Christmas as it invested in its multichannel offer.
The Swedish furniture retailer said that helped like-for-like sales in the period increase 12 per cent as customers sought to spruce up their houses and, in particular, living rooms, children's furniture and bathrooms.
Ikea's UK and Ireland country manager Gillian Drakeford said the sales rise followed a 9 per cent increase in sales over the Autumn period. She said the online growth was 'exceptionally strong' over Christmas.
'Ongoing investment across [our] online and in-store shopping experience also helped to boost sales as shoppers seek more convenience,' the company said.
It said the post-Christmas sale led to a spike in visitors, 11 per cent more than the same week a year earlier.
Ikea is benefiting as shoppers begin to redecorate their houses as they prepares to sell their homes as the UK housing market shows early signs of recovery.
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