Amazon is planning to introduce a Sunday delivery service into the UK after testing the strategy in London during Christmas.
The online retail giant will offer the service in seven of the country's biggest urban areas including London, Birmingham, Milton Keynes, Oxford, Nottingham, Manchester and Leeds.
Amazon has been adding additional UK warehouses as part of its Amazon Logistics strategy to enable it to have more control of its delivery ambitions.
Sunday deliveries became a key plank in the US delivery battle as Amazon attempted to expand the speed and breadth of its offering. It has agreed to roll out the service to a large proportion of the US population including Dallas, Houston, New Orleans and Phoenix.
Jamie Stephenson, UK director for Amazon Logistics, told the Sunday Telegraph: 'At Amazon, we're continually innovating on behalf of our customers. We know customers really appreciated the immediacy of Sunday deliveries during the Christmas period and we were able to deliver thousands more parcels in this way in those four weeks.
Amazon, which established Amazon Logistics last year to spearhead a plan for a series of smaller warehouses, plans to offer Sunday deliveries free to its Amazon Prime customers.
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