Dixons Retail, the owner of the Currys and PC World electricals chains, said this morning that online sales surged 23 per cent after boxing day sales 'took off like a rocket'.
The group's chief executive Sebastian James said the Black Friday weekend beginning November 29 was 'remarkably busy' and that Boxing Day was 'the biggest in Dixons Retail's UK history'.
However, the group said the intervening weeks were relatively quiet as customers flocked to the big promotional events at either end of the month.
'This has been a relatively lively Christmas with plenty of ups and downs and I am pleased to report that we have turned in a good performance. We have consolidated last year's strong gains and I am confident that we have gained further market share,' he said.
Total like for like sales at the group's UK and Ireland business increased 5 per cent.
'These are good numbers, but I am mindful that what recovery there is in the UK is still fledgling, and we continue to plan accordingly. We have some very strong comparatives in the fourth quarter and, with a later Easter as well, I expect performance in the remainder of our financial year to be more modest than the year to date,' James said.
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