Tuesday, 11 February 2014

Vente-Privee's UK Sales Jumped 22% As It Drafts New Group Sales Targets

French flash sale website Vente-Privee has announced UK sales increased 22 per cent as it unveiled plans to increase group sales to as much as €8 billion.

Overall sales at the group increased 23 per cent to €1.6 billion (£1.3 billion) in 2013 compared to a year earlier and it said the total number of flash sales increased 65 per cent to 10,100. The rate of sales growth was slightly faster than the 22 per cent rise in 2012.

In an interview in Paris, founder Jacques Antoine-Granjon said the company plans to increase group sales to between €6 billion and €8 billion by over the next decade.

The site has become the third biggest online site in France after Amazon and eBay since it launched in 2001. It has been a front runner in developing the flash sales concept online and has attracted many immitators. Investors include Qatar Holding, an indirect subsidiary of the Qatari sovereign wealth fund.

The company operates in eight European countries. Vente-Privee launched in the US in 2011 and last year doubled sales to $50 million - with 800 flash sales.

It produced 973 flash sales in the UK during the year and said it is the largest market for mobile commerce, contributing to 37 per cent of total sales.

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