House of Fraser is planning to extend its True Fit service to all its clothing brands within months after relaunching the sizing guide with its new website last week.
True Fit allows shoppers to enter their measurements and size details to be directed to the appropriately sized garments.
The department store’s multichannel director Andy Harding said: 'We’re working with all apparel partners to get 100 per cent coverage this spring.'
House of Fraser’s new website is designed to be easily used on both handheld devices and desktop PCs. Econsultancy said it was 'already a very good ecommerce site, but has improved further with this relaunch'.
One ecommerce source said: 'It is a very good site, well thought out and should be well received by shoppers. They could do with getting more written product information on there to make it easier for customers to make purchasing decisions but they can perhaps iron out things like that in the coming months.'
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