Duvet and Pillow Warehouse, the online retailer that last year appointed Sir Stuart Rose as chairman, is planning to rebrand next month.
The seven-year-old company will begin trading under the name Soak & Sleep from March 5 as it prepares for rapid growth. The company has a turnover of £12 million but plans to quadruple that to £50 million over the next four years.
Charlie Hunt, founder and CEO of the company, said: 'We have become famous for fabulous bed and bath products at a fraction of high street prices and quite simply wanted a fantastic new name to match the quality of our product offering. We love Soak & Sleep as it's catchy and sums us up perfectly.'
The rebranding will include a new website, logo and new branding. Traffic to DuvetAndPillowWarehouse.co.uk will redirect to the new site, SoakAndSleep.com.
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