Marks & Spencer has hired a 17-strong writing team that is being led by a former Financial Times newspaper and My-Wardrobe.com editor.
Nicola Copping, formerly editor-in-chief at My-Wardrobe.com, has been appointed digital editor at MarksandSpencer.com. She was at My-Wardrobe for a year but left in October as new investors arrived to rescue the business.
Copping was previously the editor at Harrods.com and deputy fashion editor at the Financial Times.
The team, appointed by multichannel executive director Laura Wade-Gery, will spearhead Marks & Spencer's new look site and regularly update it with magazine style content in a bid to increase traffic and better inform shoppers on new looks.
Advice will include tips on what items to wear with which outfits and reviews of the latest fashion trends.
The relaunch is part of a £100 million overhaul of the M&S site and back office systems. The relaunch will also see it end its partnership with Amazon which it appointed to run its site in 2005.
However, it is not expected to reach peak performance until its new 900,000 sq ft distribution centre near Castle Donnington is fully operational later this year.
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