New Look, one of the UK's biggest fashion retailers, has promoted its head of digital marketing to become executive assistant to chief executive Anders Kristiansen.
The promotion comes as New Look ramps up its online ambitions in order to maximise the potential of its multichannel capabilities. The fashion retailer was widely seen in the industry as one of the fastest improving performers among the high street fashion retailers at Christmas.
The executive assistant role is often used by large firms to groom high flyers for the top job. Barrasso, whose full title was head of multichannel digital marketing and innovation, has been identified among a number of potential future candidates for the job.
Kristiansen arrived in January last year and has steadied the business after a number of tumultuous years during the recession when it was heavily weighed down by debt.
Barrasso was formerly at travel company Thomas Cook as head of online partnerships and then at Hilton Hotels, where he was head of ecommerce for Europe, Middle East and Africa. He was drafted in to New Look in 2012.
Barrasso's appointment, shortly before Christmas, is understood to have coincided with the departure of New Look's ecommerce director Shivani Tejuja as part of a number of management changes.
A former business associate of Barrasso's described him as having 'infectious enthusiasm' and with a 'very non-confrontational and informative' management style.
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