Boohoo.com is expected to launch IPO plans by the end of this month, according to reports today.
The fashion etail phenomenon has been valued at £500 million and plans to list on Aim like its larger rival ecommerce retailer Asos.
The timetable means the firm would list shares on the stock market by the end of next month, the Sunday Times said today.
The company is majority owned by the Kamani family and co-founder Carol Kane, who is understood to own about 10 per cent of the shares.
For more on Boohoo, see our Online Retail Stars of 2013 Report: Boohoo.com.
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