Fashion retailer New Look said ecommerce sales over the Christmas rose 50.3 per cent after customers made more use of its shops to collect and return goods.
The chain said the majority of returns of goods bought from its website were taken into stores rather than sent by post and a quarter of people chose to 'click and collect'.
The uplift took the total rise in ecommerce sales from its own and via other retailer's websites over the 39 weeks to December 28 to 65.6 per cent. Sales from the New Look site alone rose 43.3 per cent in the same period.
The performance came in an otherwise tough period for retailers and 'highly promotional high street,' the company said.
The retailer said the 'convenience and flexibility' offered by its multichannel approach has 'never been stronger'.
Total sales in the third quarter increased 5 per cent to £452.1 million against flat underlying operating profit of 64.8 million. International sales increased 7.2 per cent.
CEO Anders Kristiansen said: 'We are pleased with our performance in a difficult quarter. Growth was once more driven by a particularly strong ecommerce performance - both from our own site and third parties - and our New Look international business turned in a commendable performance.'
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