It sounds like all those ready-to-collect shopping bags at the back of the store are beginning to get in the way.
Supermarket Waitrose is apparently considering a system for tracking click-and-collect customers approaching stores so it can prepare orders more efficiently. A GPS-enabled smartphone app would on a shopper’s phone would trigger an alert in store and mean that Waitrose could begin preparing the order.
Waitrose told the Daily Telegraph newspaper that there were no immediate plans to test the technology but that it was one of a number of a number of ideas being tested in a bid to improve customer service.
The supermarket allows customers to order and collect groceries at about 160 stores and is testing a number of ideas to make online ordering more tailored to customer needs. In February it launched a drive-through service at a handful of stores and is also testing refrigerated click and collect lockers with staff.
'We are always looking at ways to personalise the shopping experience when a customer places an online order. This could include the delivery of real time updates and the recognition of when a customer comes within the vicinity of one of our shops,' a Waitrose spokeswoman told the Telegraph.
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