US online furniture giant Wayfair is preparing a huge marketing push in the UK with an advertising campaign beginning today.
The company, which launched in the UK in 2008, told Furniture News the TV campaign would be its first ever in Britain as it seeks to build on its existing customer base.
'We're now ready to reach new audiences and expand on our brand awareness here in the UK. We've commissioned a series of TV ads to be aired throughout the second half of the year making a new era for us and the next stage of our commercial evolution,' said Wayfair UK managing director Joel Stevenson.
The firm's turnover was $600 million (£387 million) last year and it also operates from three US cities as well as Ireland, Germany and Australia, it says on its website.
Wayfair began as CSN stores and by 2011 had more than 200 separate websites. But it consolidated the sites into one - Wayfair.com - which it launched in September that year after raising $165 million to support the new strategy.
It has continued to consolidate the market acquiring other sites such as DwellStudio last week. It also operates from a handful of other sites including Joss & Main and AllModern.
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