Frozen Food store Iceland plans to extend its Bonus loyalty scheme to its new e-ecommerce platform 'early next year'.
The integration will allow it to offer more targeted promotions through its fast-growing internet service. The development will allow promotions to be based on both in-store shopping habits and online, Mark Adams, a partner at Portaltech Reply, who designed and built the retailer's online platform, told the Grocer magazine.
The Bonus card currently offers coupons and access to competitions. But the new strategy would greatly enhance the data available and help promote the online service.
The 25-store trial began in may and will include half the 779 stores by the end of the year, according to the magazine.
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