The website has agreed six month trial of the service with with fashion advice website Dressipi. The site recommends styles, colours, sizes and confidence levels based on individual 'Fashion Fingerprints' - information given to it by shoppers.
The two-tier service will offer either basic advice based on browsing habits or more personalised recommendations based on information provided.
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| Dressipi wants to flatter eBay customers' figures |
Dressipi's Donna Kelly, who co-founded the start-up, said: 'We founded Dressipi because we believe that personalisation is the future of ecommerce. In an environment where choice is near infinite, the retailers who prosper in the future will be those who use a combination of editorial judgement, customer insight and sophisticated algorithms to help the customer narrow down the selection of goods to those that they like and will want to buy.'
The technology is based around the Fashion Fingerprint which is used to narrow down the selection of clothes to 'fit and flatter' an individual.
In December last year Dressipi announced former Marks & Spencer chief executive Sir Stuart Rose as its chairman.
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