Farfetch, the independent retailer's ecommerce platform, has appointed a new chief marketing officer to spearhead its global PR just weeks after it opened its New York office.
Stephanie Horton was previously head of global communications at luxury fashion site Shopbop.com and, prior to that, creative services director at Vogue for Condé Nast Americas. She has also worked as director of marketing at the New York Times.
The appointment follows the recruitment in June of Gabrielle de Papp, former vice president of corporate public relations at Neiman Marcus, as senior vice president of US brand development, and Roopal Patel on the site's US advisory board.
London-based Farfetch raised $20 million from Condé Nast International in March. It links more than 250 boutiques in nearly 20 countries, including 60 in the US, and about 105,000 products.
Farfetch chief executive José Neves said: 'Stephanie’s expertise merges business with creativity. She is renowned for her ability to make big ideas a reality.'
Horton said: 'It’s such a uniquely positioned brand, and there is endless opportunity to create compelling content to engage customers in completely new ways. I look forward to working with the talented team at Farfetch, and being a part of its’ evolution into a global business.'
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