Fashion retailer River Island is poised to launch online in Singapore, Hong Kong and Malaysia with fashion and beauty web retailer Zalora.
The range, specifically chosen to appeal to Asian customers, will appear on Zalora's sites from September 13. River Island closed its single franchise store in Singapore two years ago and the latest strategy represents a lower cost route to the fast-growing Asian territory.
Its products will appear on Zalora's Hong Kong and Malaysia sites for the first time.
Marketing director Josie Roscop said ecommerce sites were making it 'easier to reach out' to the Far East's 500 million shoppers.
No comments:
Post a Comment