Amazon has launched a scheme to pay commission when app developers agree to link its products and site on smart phones.
The scheme, a long time coming, offers developers a 6 per cent commission from sales generated. It operates in a similar way to that already well established in schemes through PC websites which can generate commission by placing links to products or through banner ads.
The programme illustrates the explosion of the smart phone market and how ecommerce players, even including Amazon, have been slow to react.
Forrester Research analyst Sucharita Mulpuru told the Financial Times she was surprised Amazon had taken so long to launch the scheme and that it could have done so 'two or three years' ago.
She said the arrangement had been in place for standard websites since the 1990s: 'How hard is it to take what you’re already doing and apply it to apps, which are the fastest-growing way people are accessing content?'
The app is most likely to work with apps that promote themes that match with products available on Amazon - such as music, books or fitness sites.
The scheme is for apps using Google's Android system that will include its Kindle Fire. Amazon is also understood to be developing its own Smartphone.
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