Music retailer HMV has appointed a new managing director at its digital division as it prepares to relaunch its ecommerce business in time for Christmas.
James Coughlan worked four years at Vodafone until 2010 where he was 'responsible for growing their digital music business,' Hilco said in a statement. He has since worked as a consultant developing digital content for the Kiss FM Remixer app, co-founded start-up Noise Inc and worked with Samsung, Channel 4 and Universal.
HMV, whose website is not currently trading, plans to relaunch its ecommerce and digital business in 'early October'. Marketing Week said it expected a UK version of The Vault which is the digital business launched in April by HMV Canada - also owned by Hilco.
The Canadian site launched after four months of beta testing. It is understood the experience acted as a test run for the business and it is expected the UK version will not require such rigorous testing before a full launch.
Hilco bought HMV's UK business in April after it collapsed into administration.
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