Fashion website Izabel London plans to extend its offer to international customers and improve its mobile site.
The firm, owned by clothing wholesaler CK Morgan, has agreed a deal with London ecommerce consultancy Venda to develop a 'fully integrated' mobile site and enter international markets.
Isabel London's website currently states that it only delivers to addresses within the UK and the Republic of Ireland but that it is 'looking to start shipping abroad soon'.
The CK Morgan group had a turnover of £24.6 million in 2012. It also owns fashion consultancy The Trend Boutique which operates a web site, issues trend reports and runs seminars.
Izabel London director Kevin Jamali said the new system would offer customers a 'smoother and more integrated platform'.
'We were looking for the right partner that didn't require us to develop a large internal IT team to create and maintain a bespoke platform. Venda's knowledge of the industry, expertise in the fashion sector and SaaS platform meant it was easy to transition from a national site to a global one as well as add mobile functionality,' said Jamali.
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