Boden Appoints Ecommerce Director As It Targets Overseas Growth

Online and catalogue retailer Boden has appointed a new ecommerce manager as it seeks to capitalise on overseas demand.

Sue MacMillan was multichannel director at outdoor brand Tiso for the past year and head of direct at Hobbs for more than three years before that.

Her appointment follows comments from founder Johnnie Boden in May that international sales have overtaken the UK.

He told the Guardian that sales in the US last year reached $150 million. He said he aims to build a $500 million business in the country within four or five years - about equal to total group sales last year. Sales in Germany are rising at more than 20 per cent.