Thursday, 22 August 2013

Ocado Offers Gousto Dinner Kits For Time-Poor Internet Shoppers

Even more time poor than you were when you first started using food delivery firms like Ocado?

Your worries are over - as long as you have time to wait in for the delivery and cook the meal, that is. Ocado has teamed up with dinner kit provider Gousto to send shoppers boxes containing not just recipe cards, but all the raw ingredients to make the meal.

Gousto has been delivering to the UK since last year using a courier service. The kits are pre-measured and with natural ingredients.

Now Ocado will start selling two of its recipes including one three-meal kit for two people at £42 and another three-meal kit for four people at £67. Recipes vary according to the time of year.

‘We founded Ocado to make our customers’ lives easier, so being the first supermarket to add the Gousto dinner kits to our range is a natural move. Gousto offers the next step in convenience and managing the family’s meals without compensating on the highest quality and nutrition,’ said Ocado’s co-founder Jason Gissing.

Gousto’s co-owner Timo Schmidt said the firm’s goal was to make it ‘easy to cook at home with natural ingredients’.

Tags: Gousto recipe kits, Gusto, Gusto Dinner Kits, Gusto partners with Ocado. 

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