It looks like the tablet computer has reached the point of commodity. Supermarket Tesco plans to launch its own version to rival Apple, Samsung and Amazon before Christmas.
The iPad-style device will be pre-loaded with books, films and music and with ready installed apps for Tesco's grocery delivery service, banking products and its in-house film and music service Blinkbox.
The Sunday Times said the device would be a 'high quality' and similar the the Amazon's Kindle Fire which costs £130, according to a source. The firm wants to retaliate against Amazon and Apple which have dominated the books, music and DVD market for many years.
The device will also be seen as a way to better ensure shopper loyalty as users, at least initially, are more likely to use Tesco's services.
However, with shopper loyalty at an all time low - driven partly by the internet and the use of tablet computers - we are not convinced this will be the key.
We think the key to loyalty will come from innovative products - of which this may be one - and service that is not being offered by other supermarkets, online retailers and the high street.
At least Tesco - with its much-praised new Watford store as a template for the future - is doing something about it. But finding a point of difference for today's retail giants will be all the more difficult in the coming years.
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