Online sales growth slowed to 10.4 per cent last month as more Britons made their way outdoors and spent their money in high streets, pubs and restaurants instead of online.
The increase is slower than the 18.3 per cent surge the previous month and, directionally at least, in line with other measures such as the British Retail Consortium's 7.9 per cent rise and Barclaycard's 8.5 per cent.
The ONS figures also reflect the experience of John Lewis which publishes weekly sales data including the performance of its internet business. Sales at Johnlewis.com ground to a virtual halt in the first part of July but have rebounded strongly this month.
The department store said this morning that sales in the two weeks to August 10 increased 22.7 per cent boosted by a strong performance in electricals.
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