Dwell Founder Seeks To Appease Customers With Swipe At Other Former Directors

The founder of ecommerce turned stores retailer Dwell has attacked it previous management for its treatment of customers.

The company, which appears to have become a lesson in the risks of overambitious expansion from the web to stores, collapsed owing £1 million of unfulfilled orders.

Aamir Ahmad had only left the company late last year before the company hit problems just months later. He has complained to the Independent newspaper that directors left customers in a 'terrible situation'.

But Ahmed, who bought back Dwell from administrators last month, said he could not confirm when, if ever, customers would get their products. He bought back six of the 23 stores and the web site.

He told the newspaper he would not 'promise something we can't deliver' and in some cases were offering alternative products to customers who were 'let down by the old company'.

He said alternative products for immediate delivery or else a gift voucher were being offered in return for unfulfilled orders. The firm is suggesting customers still not satisfied contact their credit card company for a refund - or, presumably, join the queue with other creditors at the administrators.