The service is available for PC and Mac users and so far includes classic and popular games titles such as Tomb Raider, Far Cry 3 and Mass Effect 3 and anti-virus, photo editing, business and language learning software.
The service - currently listed as being in 'beta' mode as Amazon introduces more titles - will gradually expand and also include a growing selection of free-to-play games such as Stronghold Kingdoms and Second Life, says Amazon.
Xavier Garambois, vice-president of European consumer business at Amazon EU, said: 'Not only is this exciting for everyday purchases bit for major upcoming releases, Amazon customers will be able to get their hands on products without waiting for them to arrive in the post.'
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