Shivani Tejuja, formely New Look's multi-channel director, has been drafted in as a digital consultant to Apax Partners.
Tejuja left New Look in December after the e-commerce function was absorbed into the role of sales director and taken over by Mark Axon. She had made it clear earlier in the year that her plan to combine e-commerce with the chain's retail function could make her role redundant.
The private equity house, which owns a third of New Look's shares, is understood to have appointed Tejuja as digital operating adviser to work across its brands and advise on possible digital acquisitions.
Tejuja worked across New Look's multi-channel operation including e-commerce, customer experience, mobile, social media as well as new technology.
The Apax portfolio includes brands across Europe including Takko Fashion and a number of US operations including DKNY and Michael Kors owner Phillips-Van Heusen.
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