Little Mistress Launches US Website

Fashion brand Little Mistress is poised to launch a US transactional web site as soon as this week.

The UK-based brand, which has offices in London and in the northwest of England, has established a US warehouse in Florida and a network of five showrooms across the US to communicate with wholesale customers.

The brand has a UK site which accounts for 15 per cent of its sales and it also has accounts with retailers such as House of Fraser and Asos. Last month it also opened a Moscow-based showroom and it is looking for opportunities in the Far East.

Little Mistress: Heading For The US

Chairman Mark Smith this weekend described the opportunity for the label, which expects to turnover more than £20 million in the UK and overseas this year, as 'huge'.

But he said: 'We've been planning this for 18 months and are prepared to be patient to get it right. We are under no illusions. The US market is intensely competitive with some big cultural differences.'

The brand has grown rapidly from just £2 million three years ago. It has held talks with department store brands including Bloomingdale's and Nordstrom.