Fashion retailer River Island last week launched a web site in Australia that will include products specifically designed for the country.
The plan is part of an overseas expansion push and it already has sites in France and the US and ships to 100 countries world wide. Australia is experiencing an online boom and has attracted the attention of other retailers such as Asos and Topshop to connect with its English speaking shoppers, a slice of whom have also lived or worked in the UK.
'Australia is a key market for River Island and in addition to our Northern Hemispere range we will be offering product designed for Australian Shoppers,' River Island chief executive Ben Lewis told Retail Week magazine.
River Island is opening stores at home and overseas and is understood to have a team in Australia. It has 40 franchise stores in Europe and the Middle East as well as 248 in the UK. It opened its largest store in Park House, Oxford Street on Saturday and will open an enlarged store in Liverpool City Centre on June 15 which will then become the largest at 23,463 sq ft.
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