Amazon has launched an Indian web site amid predictions that ecommerce in the country is set to soar.
The site - completely in English - offers seven million books and 12,000 movies and TV shows. It will add consumer electronics such as mobile phones and cameras in the coming weeks.
The site is a version of Amazon's marketplace format because strict laws in the country restrict the activity of foreign firms.
A report by retail consultancy Technopak estimated ecommerce in the country was worth $0.6 billion last year. However, it suggested that could increase to $76 billion by 2021 as tech-savvy youngsters shop online. The forecast is based on the increasing access to broadband.
It is already estimated that 12 per cent of people in India have access to the internet in some form. Penetration is less than in China but the size of the population, with around 150 million having online access, makes it the world's third largest market.
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