Online fashion retailer Asos said this morning that international sales now account for 67 per cent of spending at the business - more than twice that in the UK.
As we predicted yesterday, the company said this morning that sales in the three months to the end of May increased 45 per cent. UK sales rose 39 per cent, continuing the much stronger growth than last year as the retailer invested in improved prices. But international sales surged ahead, with an increase of 48 per cent.
The growth illustrates the switch in spending online from the high street where retailers continue to struggle.
'I am pleased to report another strong trading period,' said chief executive Nick Robertson.
He said a dedicated Russian site launched on May 1. Asos also has country teams in the US, France, Germany and Australia as well as shipping to 240 countries from the UK.
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