Lifestyle etailer Achica has appointed B&Q customer director Steve Robinson as chief operating officer.
Robinson joined B&Q in the interim role of multichannel director in February last year before promoting him in June. He was proviously chief executive of sportswear site M and M Direct and head of Tesco Direct before that, the supermarket's online non-food business.
He will report to Achica chief executive Will Cooper as the members-only site seeks to expand overseas. Cooper said: 'We are very pleased that Steve is joining our team at this exciting stage in our development. Achica continues to grow strongly both in the UK and across key markets in Europe and so we feel that this is the right time to bring someone of Steve's operational background into the business.
'Steve has a proven track record in developing corporate strategy and growing organisations whiel overseeing on-going operations,' he said.
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