Amazon, Argos and Next Emerge As Best Mobile Sites

Amazon, Argos and Next have emerged as the UK's most visited mobile sites.

According to traffic figures compiled by Experian's Hitwise Amazon.co.uk and Amazon.com received more than 10 per cent of traffic visits followed by Argos with 2.3 per cent.

Mobile traffic now accounts for 20 per cent of the market compared to just 1 per cent in 2010 according to the IMRG who were also involved in the survey. About 60 per cent of the population has a smartphone, according to Experian.

Tina Spooner, chief information officer at the IMRG, said the shift 'reflects a changing attitude among consumers. Retailers that continue to invest in their mobile operations will no doubt continue to reap the rewards.

Others in the list, in order, were Next, Tesco, Debenhams, Marks & Spencer, Asos, John Lewis, New Look. While elsewhere in the list there were sharp rises from sites such as Zara (up 13 places), Boohoo and Boden (both up 11 per cent), Asos and Very (both up 3 places).