Toy Store The Entertainer Sees Web Sales Jump 30%

Toy shop the entertainer said it saw a 30 per cent jump in sales over the internet.

The avenue now accounts for 15 per cent of the firms £125 million sales. It said the increase helped boost overall sales by 12 per cent and profits increase 85 per cent to more than £5 million, according to trade magazine Retail Week.

The family-owned company has continued to open stores and has added 34 in the past three years.