Hunter, manufacturer of the iconic wellington boot, has hired Reiss ecommerce director Dan Lumb as its global online director.
Lumb was at Reiss for two years where he relaunched the site and grew overall sales from 5 per cent to 17 per cent of company turnover and increased international online sales 150 per cent last year.
Hunter is owned by investment firm Searchlight and its boots are favoured by the likes of the Duchess of Cambridge. Lumb has been charged with developing the online business in the UK and overseas, particularly in the US, as the brand prepares to launch new product categories.
He was also formerly ecommerce director at Boux Avenue and Schuh.
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